Archive for the ‘Facebook’ Category

BY Lon SafkoWed Jun 10, 2009

Everyone asks me, “Now that I’m getting a better idea of what social media is, How do I actually apply it? Where do I start?” Start with these, The Five P’s of Social Media. The Five P’s are; Profiles, Propagate, Produce, Participate, and Progress.

The first of the Five P’s are Profiles. There are basically two types of Profiles, your personal profile or your company profile and a group profile. Personal profiles can be; Lon Safko in LinkedIn, in FaceBook, in MySpace, in Flickr. An example of a group can be Social Media, The Social Media Bible, or Innovative Thinking.

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A recent post in Business Weekly claims social media is not all it’s cracked up to be. I beg to differ, and it’s not just my opinion, it’s the truth!

You don’t have to be a famous celebrity to reap the benefits of social networking. It helps yes, but is not required. The article in Business Weekly says “For many business owners, social networking is as valuable as a Hot Pocket is nutritious.” Let us dig into the reasons why you should consider social networking over a grease-filled Hot Pocket.

1. Social media sites are free.

I do agree with one point the article makes, it isn’t as cheap as many people think. It doesn’t cost money; it costs time. But just like any business, you have to be willing to put time into selling your product, whether you run an ice cream shop or sell real estate. You do have to be involved, replying to feedback from potential customers, and monitoring activity. That’s where GENERATE comes in. There are companies like us that are devoted to spending that time for you. So let’s put to rest the myth that it costs too much to be part of the social networking world.

2. Social media sites are a great place to find new customers.

Facebook and Myspace are indeed full of more than just “pimply adolescents and gothly teenagers”. Over 23,000,000 users have joined Facebook since February 2009, most of which are not even close to being adolescents. Facebook has over 200 million active users. More than 100 million of those users log on at least once each day. Are you convinced yet why your business should be a part of the social network?

3. You need to be on all the big sites.

You can never be involved in too many social sites. However, the top three most popular are Twitter, Facebook, and Myspace. How can one person possibly find the time to focus on more than one site at the time? There are various sites, such as ping.fm to help you do that – it’s your one stop shop for updates.

4. Social networking sites are for marketing.

Regardless of what you hear regarding the decrease in visitors to these sites, it’s simply not true. This trend is not vanishing, it’s growing. And now is the time to become a part of it. To make it pay, you have to be willing to play. Becoming part of the social networking world doesn’t mean you stop what you were doing before. You still need to make phone calls, update your newsletters, and continue partnering with others.

Hot Pockets still taste good, and they always will. The same goes for social media – it tastes good now, and it’s going to taste even better in the future.

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