Posts Tagged ‘Branding’

According to the article, “How One Small Business Uses Twitter to Build its Brand“, written for Advertising Age by Leach, Crochet and Fillinger, a small pizza business used Twitter to brand itself and to “fire up” their brand. The article stated that…

How time flies in a Twitter world. In these few short months, our single-unit store in New Orleans has plunged into the deep end of the social-media pool. We have added our Twitter handle (twitter.com/nakedpizza) to all carryout menus, box toppers and our company website. We’ve provided a link to sign up in our e-newsletter, sent to about 5,000 opt-in recipients on a bi-weekly basis. In the coming weeks our Twitter handle will appear on the 5,000-plus pizza boxes that go out the door every month and will be featured on more than 60,000 direct mail pieces sent to addresses within 5 miles of our store. We have even replaced a giant sign that formerly displayed our business phone number, 20 feet above our store, with a Tweetie bird and our Twitter handle. For a brick-and-mortar company that did not have so much as a Facebook page two months ago, to say we are embracing social media would be an understatement. We are betting the farm on it.

For full article information, click here.


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