Feeds:
Posts
Comments

Posts Tagged ‘Branding’

According to the article, “How One Small Business Uses Twitter to Build its Brand“, written for Advertising Age by Leach, Crochet and Fillinger, a small pizza business used Twitter to brand itself and to “fire up” their brand. The article stated that…

How time flies in a Twitter world. In these few short months, our single-unit store in New Orleans has plunged into the deep end of the social-media pool. We have added our Twitter handle (twitter.com/nakedpizza) to all carryout menus, box toppers and our company website. We’ve provided a link to sign up in our e-newsletter, sent to about 5,000 opt-in recipients on a bi-weekly basis. In the coming weeks our Twitter handle will appear on the 5,000-plus pizza boxes that go out the door every month and will be featured on more than 60,000 direct mail pieces sent to addresses within 5 miles of our store. We have even replaced a giant sign that formerly displayed our business phone number, 20 feet above our store, with a Tweetie bird and our Twitter handle. For a brick-and-mortar company that did not have so much as a Facebook page two months ago, to say we are embracing social media would be an understatement. We are betting the farm on it.

For full article information, click here.


Advertisements

Read Full Post »